Dominic Johnson, Sr.

Dominic is the Founder of Johnson Generational.

Dominic's mission is to introduce financial awareness and education cross-culturally, with emphasis on communities that traditionally have not been the focus.

Dominic studied Personal Finance at the University of Wisconsin-Madison and has been in the financial services space since 2015. Before founding Johnson Generational (Financial Services) at Park Avenue Securities, Dominic started his journey with a 2-year internship at Morgan Stanley where he spent 100% of his time analyzing a 700M book of business.  Following the stint at MS, he joined Northwestern Mutual where he made a huge impact on clients assisting 500+ clients and developed a team of over 30 advisors within 5 years. Dominic became the youngest Managing Director in the history of their company at 26 years old.

He is excited to continue making a considerable impact and offer a different perspective. He wants Johnson Generational to be conducive to the next generation who'll step through the doors. Johnson wants to ensure he aids in creating an environment that is willing and open to anyone who has a voice.

Dominic is a Madison native, grew up on the South Side of Madison, WI. His loving and supporting family, as well as the mentorship he received around the community, was instrumental growing up. His dad, Spencer Johnson, is a long-time local business owner whom Dominic credits his work ethic. Johnson also praises his mother, Jennifer Johnson, for her strength, stating she put her all into raising him and his sister. Dominic is a family man. He says, having children changed his life. They have become a driving force in his approach to financial planning. Outside of work. Dominic loves to learn new things. Enjoys reading, golfing, hunting, traveling, and attending sporting events. Most importantly spend as much time as he can with his wife Taylor and three children, Eila, Ryin and Dom Jr.

Dominic is Certified in Long-Term Care (CLTC). The CLTC program is owned by the CLTC Board of Standards, Inc. and it provides insurance and financial service professionals with the critical tools necessary to address long term care planning with their clients. In 2022, Dominic earned the Million Dollar Round Table, Court of the Table Award. MDRT stands for million-dollar round table. It was founded in 1927 as a globally recognized, standalone association of the world's top-selling insurance agents and financial services professionals. Dominic has already hit the requirements for 2024. Dominic's clients benefit from elevated service, meaningful resources, and competitive perks, all designed exclusively with you in mind.

Dominic has always focused on providing customized, life-long financial planning solutions to families and businesses. Dominic's focus will be on expanding and growing Johnson Gerneational's advisor network throughout the Wisconsin, Midwest, and beyond.